You’ve heard the phrase “consistency is key” when it comes to health habits, budgeting, and personal growth, but it’s solid advice for your business, too! Everything that’s attached to your business’s name impacts the mental image that customers have of your brand (whether you want it to or not), so if you want them to have the mental picture of your brand that you do, you need every photo and every message to communicate that same brand. And professional branding photography goes a long way toward that goal.

Every time you make a purchase, even if you don’t realize it, you look for the “sweet spot” between cost and quality. A $10,000 car and a $100,000 car are both cars, but they’re very different - what’s your sweet spot where you’re getting the quality you want with a price that’s acceptable? Every purchase has a sweet spot, and the same goes for photography.

We all have budgets to stick to, and some clients ask, “Why shouldn’t I just hire the lowest-cost photographer I can find? What’s the difference between their service and yours?” A lot, actually! In premium photography, like the custom service I offer, the value comes from so much more than the time I spend on your photo shoot.

Branding photography can be a fantastic boon to your business, and part of my expertise as a photographer is designing a photo session for you that will effortlessly create the look you want for yourself and your business. When you and I are planning your branding photo shoot together, one of the first decisions we’ll make is where to have your photo shoot, so take a look at these tips for finding the right location for your photos.

Headshots can be such a fantastic tool for building your brand as a professional and as a business. While many people have their headshots taken in an individual session at my portrait studio, if you’re a business owner, you can also opt for a branding photo session for yourself and potentially your key team members right at your office in the Seattle area. I know exactly how to paint you and your team in the best light and highlight your brand along the way!

When you’re an entrepreneur or small business owner, you’re investing in doing everything you can to help your business thrive, and sometimes small details can make a powerful difference. Branding headshots are among those details, so if you don’t have these on your to-do list yet, it’s time to add them. Here’s why.