Let’s be honest about this: your branding photos have a huge job to do! They need to visually give potential clients a sense of who your brand is and what their experience with your business will be, all without saying a word. 

You’ve heard the phrase “consistency is key” when it comes to health habits, budgeting, and personal growth, but it’s solid advice for your business, too! Everything that’s attached to your business’s name impacts the mental image that customers have of your brand (whether you want it to or not), so if you want them to have the mental picture of your brand that you do, you need every photo and every message to communicate that same brand. And professional branding photography goes a long way toward that goal.

I always advise clients to try to book a couple of months in advance if they can, because my schedule may fill up (although if you’re on a tighter timeline, it’s always worth reaching out to me to check because cancellations do happen). Sometimes people ask in response, “Wow, you have photo shoots every day for the next two months?!” Thankfully, no, but instead I have a limit on the number of clients I book each month, and there are very important reasons for that - reasons that benefit every client I work with.

While most branding photo shoots are indoors, I can absolutely do an outdoor branding photo shoot too! It’s simply a question of what is the best fit for your business and your brand. Many of my clients want an image that’s more traditionally professional, which does lend itself to indoor portraits. But if outdoor photography is a better fit for your brand, this is certainly an option.

Maybe you’re looking at your beautiful new headshot or you have your headshot photo session planned. Maybe you’re considering booking a headshot photo shoot and want to know whether it’s worth it. Either way, it’s natural to wonder what comes next after you have that high-quality, on-brand headshot in hand. How do you put it to good use to grow your career and your brand?