How I Emphasize Authenticity in Brand Photography

Let’s be honest about this: your branding photos have a huge job to do! They need to visually give potential clients a sense of who your brand is and what their experience with your business will be, all without saying a word. 

That’s a tall order, and as a branding photographer in the Seattle area, I take my job seriously. I know how important of an investment your business’s photography is, and authentic brand-building is my top priority, so here are some of the ways I make sure your branding photos are authentically “you.”

I Get to Know Your Brand

An aspect of my photography that I pride myself on is not just the finished photos themselves but the custom process that I use. I don’t have standard backdrops I use for everyone, I don’t use the same poses for all my clients, and I don’t rely on a questionnaire or a few emails to guide my photo shoot.

Instead, during the planning process, I take the time to get to know you and your brand well, understand what your brand is all about, and explore in-depth how you want clients to see you. This allows me to truly create a session that’s one of a kind and that puts your brand in the spotlight.

I Create a Positive and Comfortable Environment

Have you ever done a photo session where you were nervous and uncomfortable, and when you got your photos, you thought, “I don’t think that looks like me at all?” So much of looking like yourself and the person who aligns with your brand is about your smile, your eyes, your body language, and your demeanor. 

Photos always look more natural and authentic when you’re comfortable enough to be yourself. That’s why I’ll build a rapport of trust with you first and will create an atmosphere for your photo shoot where you feel confident and at ease, so that the real you can shine through.

I Plan the Details with You

You are the expert on your brand and on how you want your business to be presented in your branding photos. While I’ll learn about you and your brand during the planning process, I also believe that a photo shoot is a collaboration between myself and my client, so I’ll involve you throughout the planning.

We’ll talk about color palettes, shooting locations, stylistic choices, and more. I’ve found that this allows you and I to make sure we’re on the same page and working toward the same vision at every step of the way, and by the time your photo shoot arrives, you already know that everything will be tailored to beautifully showcase you and your brand.

Getting Your Own Authentic Brand Photos

For your branding photography, you deserve for your brand and your business to be thoroughly understood and represented well, and you deserve an attentive and premium experience along the way. That’s exactly what I provide, whether at my Mercer Island photography studio, at your office, or at another location that embodies your brand. Let’s talk about how we can bring your brand vision to life - contact Jaimié Birtel Photography today.