Let’s be honest about this: your branding photos have a huge job to do! They need to visually give potential clients a sense of who your brand is and what their experience with your business will be, all without saying a word. 

I always advise clients to try to book a couple of months in advance if they can, because my schedule may fill up (although if you’re on a tighter timeline, it’s always worth reaching out to me to check because cancellations do happen). Sometimes people ask in response, “Wow, you have photo shoots every day for the next two months?!” Thankfully, no, but instead I have a limit on the number of clients I book each month, and there are very important reasons for that - reasons that benefit every client I work with.

Every time you make a purchase, even if you don’t realize it, you look for the “sweet spot” between cost and quality. A $10,000 car and a $100,000 car are both cars, but they’re very different - what’s your sweet spot where you’re getting the quality you want with a price that’s acceptable? Every purchase has a sweet spot, and the same goes for photography.

We all have budgets to stick to, and some clients ask, “Why shouldn’t I just hire the lowest-cost photographer I can find? What’s the difference between their service and yours?” A lot, actually! In premium photography, like the custom service I offer, the value comes from so much more than the time I spend on your photo shoot.