Not sure whether to book headshots or branding photos? Both help you show up professionally online, but they are not the same. Headshots give you a polished professional portrait for places like LinkedIn and your website, while branding photography creates a full collection of images that tell the story of your business. As a Seattle-area branding photographer, I’m explaining the key differences so you can choose the right session.

Custom branding photos are a powerful addition to so many marketing solutions and growth opportunities. Here are nine of the most popular and effective places to use your branding photos to help your business thrive.

Let’s be honest about this: your branding photos have a huge job to do! They need to visually give potential clients a sense of who your brand is and what their experience with your business will be, all without saying a word.