Every time you make a purchase, even if you don’t realize it, you look for the “sweet spot” between cost and quality. A $10,000 car and a $100,000 car are both cars, but they’re very different - what’s your sweet spot where you’re getting the quality you want with a price that’s acceptable? Every purchase has a sweet spot, and the same goes for photography.

We all have budgets to stick to, and some clients ask, “Why shouldn’t I just hire the lowest-cost photographer I can find? What’s the difference between their service and yours?” A lot, actually! In premium photography, like the custom service I offer, the value comes from so much more than the time I spend on your photo shoot.

Human beings are intuitive; you can almost always tell the difference between a genuine smile and a fake smile. That’s true in day-to-day life, but it’s also true for portraits. When you picture your children and your spouse in your mind, you picture all of them smiling and laughing together - those happy moments are when you feel most connected with each other. That’s why overly posed and artificial family photos can fall so flat, because that’s not who your family is in your mind. But how do you bring authentic joy to the surface in your family photo shoot?