9 Ways to Use Your Branding Photos
Branding photography is a purchase that a lot of business owners and executives put off for longer than they should because, frankly, it’s an investment. It’s not a small purchase, so of course it’s understandable to want to wait until you’re confident in your revenue or until you think it’s absolutely necessary. But the truth is that those branding photos might be the key to business growth that you don’t realize you’re missing.
Your custom branding photos will be a powerful addition to so many of your marketing solutions and growth opportunities. Here are nine of the most popular and effective places you’ll be able to use your branding photos to help your business thrive.
Your Website
This is the most obvious one, so of course it’s first on our list. Your branding photos are perfect for making your website look beautifully professional and communicate your brand seamlessly. With a branding collection, you’ll get a variety of photos so you can customize every page of your website.
LinkedIn Profile
Your reputation as a professional directly impacts your business’s reputation, so it’s just as important to brand yourself as it is to brand your business. A professional photo for your LinkedIn profile is one of the most essential must-haves to make sure you’re taken seriously.
Google Business Profile
Whether or not you have a physical storefront, your Google business profile is one of the first things that will come up when potential customers search for you. Strengthening it with great photos that reflect your brand will instantly make you look more professional and trustworthy.
Social Media Posts
In today’s world where so much of your customers’ lives are spent online, social media marketing is practically non-negotiable. With a collection of branding photos, you’ll be able to not only make your profiles look appealing but also have beautiful photos to use for posts and stories.
Email Newsletters
Email marketing is a fantastic way to build long-term familiarity and loyalty in your customers, and no email newsletter is complete without eye-catching photography that reinforces your brand. A branding photo shoot can give you a stash of fantastic photos that are easy to pop in whenever you need them.
Brochures and Other Printed Marketing Materials
For marketing materials like brochures, sales sheets and one-pagers, posters, and more, you don’t have much space to make a first impression. Professional branding photography makes sure all your marketing is consistent and on-brand.
Ads
As someone who’s worked in marketing, there’s nothing worse than agonizing over finding the perfect stock photo for an ad you’re trying to create and then seeing that same stock image everywhere you look, used by other brands. Having a collection of your own branding photos means that you’ll have plenty of custom photos when you need them so there’s no need to buy and rely on stock photos.
Magazine Features
As someone who’s worked in the marketing field, I know that sometimes opportunities arise for your business, like press profiles or magazine features, that have tight deadlines so you need to be ready if you want to take advantage of them. These opportunities usually involve some photos that need to be a certain quality level, so having professional branding photos available lets you hop onto these urgent opportunities.
Public Speaking and Thought Leadership
When you publish thought leadership articles or present at a conference or other public event, having excellent photos to accompany your bio or to market the event is critical. With a branding photo shoot, you’ll always be ready.
Branding photography is incredibly versatile, customized, and multi-functional, so while it may be an investment, it’s one that pays for itself with ease by painting you in a positive and professional light. Contact Jaimié Birtel Photography and let’s get your photo shoot on the books!
