One of the most common misconceptions for business owners is that a great professional headshot is something that’s nice to have, but that if you don’t have one, it’s not a big deal. The reality is that you’re not just missing out on the benefits that a strong headshot could bring you - having no headshot or a poor headshot could actually be costing you clients.

Prospects will form a first impression of you, and your headshot helps to determine whether that impression will be positive or negative. Here are some signs you might be missing out on business because of your headshot.

Have you ever taken a look at a professional photograph or just the background of a TV show and thought about how every single item there was curated and placed there for a specific purpose? The same thing happens in branding photography: I style every scene in every photo shoot in particular ways to create a look that embodies your brand and your professional image.