Behind-the-Scenes Branding Photos: What They Are and Why You Need Them
A branding photo shoot is more than just headshots. Yes, headshots are important, and you’ll get some incredible ones out of our session, but your branding photo shoot also gives you so many more images for your business or your professional brand. That includes a category that’s known as “behind the scenes” branding photos. Let’s take a look at what those photos are and why they can be so helpful to your brand.
What Are “Behind the Scenes” Branding Photos?
In a branding photo shoot, “behind the scenes” photos are photos of you in action, doing what you do best in your business. For example, if your business is massage therapy, behind-the-scenes photos could feature you performing a passage, preparing your products for a session, and consulting with a client about their massage. If you provide professional services like tax preparation or consulting, your behind the scenes photos might feature you working at your computer or meeting with a client.
Why Should You Have “Behind the Scenes” Branding Photos?
Behind-the-scenes branding photos quite literally paint a picture for your clients. By showing you in action, they allow your clients to see you doing what you do on a daily basis. If you’re a doctor, photos of you performing an exam or consulting with a patient allow patients to envision you as the knowledgeable, trusted doctor you are.
These photos can also make your clients feel more at ease because they allow the client to picture what they can expect from your business. It gives them a sense of predictability and helps them to envision what it will be like to work with you.
How I Create Effective and Brand-Building “Behind the Scenes” Photos
Don’t worry, I don’t get these behind-the-scenes shots by following you around all day with a camera! Instead, we create these photos within your branding photo shoot. This might mean taking photos at your office so we can stage some scenes with your actual office and equipment available. Or, it might mean creating a scene at my Mercer Island portrait studio with props that I have on hand or items you might bring.
Either way, we’ll plan and construct these fantastic shots based on the brand you want to build and the image you want to portray. Whether you want your clientele to see you as fun and relatable, warm and welcoming, clean-cut and professional, etc., I’ll design your photo shoot around that imagery so that your branding photos tell customers exactly who you are and what they can look forward to when they work with you.
Book Your Branding Photo Shoot
If you want to invest in your business by going beyond a headshot with authentic, carefully curated, and professional branding photos, you’ve come to the right place! Contact Jaimié Birtel Photography and let’s start planning your session.