Not sure whether to book headshots or branding photos? Both help you show up professionally online, but they are not the same. Headshots give you a polished professional portrait for places like LinkedIn and your website, while branding photography creates a full collection of images that tell the story of your business. As a Seattle-area branding photographer, I’m explaining the key differences so you can choose the right session.

If you’re planning to give your business or your career a boost in 2025, fresh headshots are an excellent step toward that goal. A great headshot helps you make your business feel more personal to your clients or customers because it puts a friendly face on the person behind the magic - you. But as you’re hiring a headshot photographer, make sure you’ve found the right fit by asking these key questions.