Not sure whether to book headshots or branding photos? Both help you show up professionally online, but they are not the same. Headshots give you a polished professional portrait for places like LinkedIn and your website, while branding photography creates a full collection of images that tell the story of your business. As a Seattle-area branding photographer, I’m explaining the key differences so you can choose the right session.

You’ve heard the phrase “consistency is key” when it comes to health habits, budgeting, and personal growth, but it’s solid advice for your business, too! Everything that’s attached to your business’s name impacts the mental image that customers have of your brand (whether you want it to or not), so if you want them to have the mental picture of your brand that you do, you need every photo and every message to communicate that same brand. And professional branding photography goes a long way toward that goal.