A branding photo shoot is a powerful way to help your business stand out and to attract great new clients and customers, but to have a fantastic branding shoot, you first need to know what you want from your photos. As a full-service photographer in Seattle, I take plenty of time to work with my clients in advance to plan all of that out, but as you’re gearing up for your session, here are some questions you can ask yourself to prepare.
If your business were a person, what would their personality be?
This is a particularly helpful way to dial in on your brand. Sometimes it’s hard to assign qualities to a “brand” or a business since it’s more of an entity, but it can be easier to think of it in more concrete terms. What’s your business’s personality? What are its top strengths? What do its friends and colleagues love most about it?
Who do you want to attract?
Branding photos aren’t just about pulling in as many people as possible, they should aim to attract the right people, because your business can drain a lot of resources on potential clients who simply aren’t a good fit for you. By zeroing in on who your clients are, I can design branding photos that truly speak to those people.
What are your current branding photos lacking?
Take a good look at your current branding photos and think about what they could be doing better. Sometimes the answer is simply that it’s time for an update, and that’s okay! But this exercise can also be a helpful way to think about what more they could be doing for you.
Where and how do I want to use these photos?
What specific purposes do you want your images to serve and what marketing channels will you use them for? This can help me ensure that I’m composing and designing your photos in ways that are practical and helpful for your particular needs.
What are the first words you want people to think of when they see your brand photos?
Think about your brand and what it is that you really want your images to emphasize as the first impression that they make on a potential client. Maybe you want them to see your images and immediately think “creativity,” “fun,” “respected,” or “knowledgeable.”
How can you feel your best for the photo shoot?
Yes, it’s your brand that we’re trying to communicate here, but the star of the photo shoot is you! We both know you’re excellent at what you do, and you want that confidence to come through in your photos. So think about how you can feel confident and proud going into your session, whether that means wearing something specific, enjoying a specific self-care routine beforehand, listening to some affirmations, or whatever it might be.
Plan Your Seattle Branding Photo Shoot
Preparation and planning is one of the most underrated parts of a branding photo shoot, but it’s absolutely essential to get photos that showcase your brand well, make a great first impression, and bring in the ideal clients for your business. I know exactly how to plan the perfect session for you! Contact Jaimié Birtel Photography in metro Seattle and let’s get started.
